|Home | Articles ||
|Article 10 Hasbro Battles with Mattel
Sindy Heading Into The Future By Alison Frances Tate.
This Story was written at the time when Hasbro was remodelling Sindy for the third time. I dont agree with everything written in this article, I have included it as part of the history of Sindy. I have not included the actual pictures that came with the article because they were too poor to scan.
Lovers of Sindy and devotees of Barbie cannot have failed to have noticed the heated debate and legal action in the United Kingdom throughout 1992 and into 1993 between Mattel and Hasbro - the manufacturers of Barbie and Sindy respectively.
1980's - Sindys head came under the sculptors scrutiny again in the eighties when it was decided to make the face rounder, which gave the doll an almost childlike look, with a wide eyed innocence. The featured became less highly sculptured with the result that the lost some of their definition. However these dolls still carried on the Pedigree ideal of being pretty and charming and indeed throughout the eighties the dolls became more glamorous with use of dramatic face paint and long rooted eyelashes. Perhaps the most interesting of the Sindy heads (due its short lived appearance rather than its aesthetic appeal) was the 1996 model.
|Sindy:- 1973 Lovely Lively, 1979 Sweet Dreams, 1979 Sweet Dreems eyes closed, 1983 Hairstylist, 1983 Popstar, 1986 New Face & last Pedigree Sindy.|
|She became somewhat older, lost her rooted eyelashes and the mouth was made thinner. The look was supposedly more continental and was to be the last in the Pedigree hall of fame.
Hasbro Acquire Sindy.
Later in 1986 Hasbro Industries (UK) Limited acquired the rights to the Sindy doll from Pedigree and in 1987 introduced a slimmer version of the Pedigree Sindy doll. This doll had a similar shaped head to the 1986 Pedigree Sindy and similar features, although the slimmer face and new painting gave the doll a more modern look. Nevertheless, the doll retained the sweet appearance of the Pedigree range of Sindy dolls with a very English look and an innocent expression. So, whilst the head had obviously been reduced in size, it was still quite wide in proportion to the rest of the Sindy body.
The 1989 Sindy
|Hasbro Sindy Dolls:- 1987 Skating Sindy, this face lasted until 1988. 1993 Original Beach Dazzle, this controversial face lasted between 1989 until 1993. The 1994 Surprise Jeans Sindy with her new less controversial face.|
|The New Face
Collectors and lovers of Sindy, and zealous fans of Barbie have awaited the unveiling of the new look Sindy with interest. And this has been happening since early summer albeit somewhat unobtrusively. There has been no grand premiere and no glossy advertising or articles in the media. Instead, stocks of the 1989 model have been slowly disappearing off the store shelves, and in June the author noticed the new Beach Dazzle Sindy.
This doll had something very different about her. Whilst the head is the same size as the 1989 mould, on examination the features have been altered, particularly from the bridge of the nose down. The nose has lost the upturned tilt, being now straighter and wider. Her mouth has fuller lips and the wide American smile has gone. In place is a very natural and relaxed look.
This Sindy also has less eye-paint and the overall effect is one of youthful freshness; a very attractive, appealing doll and certainly one now removed from associations with Barbie.
During the next few months the 1989 Sindy will disappear from our shops altogether and these last three stormy years will become another era in the doll's successful history - an era steeped in excitement and interest as legal history was made. So while there is still any opportunity to buy the MIB 1989 model, I would urge collectors to do so and to put them away for investment and posterity since rarely has a doll caused such a legal stir.
Sindy collectors can then turn their attention to this welcome 1993 Sindy and look forward to a new era of collecting - one that has returned to the essential English elements that have made Sindy a favourite for thirty years and will no doubt assure her future to come.
|This Magic Eyes Paul, right, and Magic Eyes Sindy left, were purchased in Ireland. Both dolls date from circa 1995 and were made by Hasbro International, Inc.|